Presentation: Tools vs Toys – A Practical Perspective on Medical Devices

NOBIC - Main Conference Room

Whether you’re contemplating starting a business for your innovative product or you’ve been building a company for years, it’s essential to ask yourself: Is my invention useful enough to be widely deployed in the industry? The brain behind BCBSLA’s quality, cost, and efficiency strategies will help you see beyond the novelty of your idea, gain perspective on product-market fit, and instill a healthy anxiety to help you scout the path around competitors and toward market share.